Catalog redesign for Make Up My Cosmetics, a San Diego-based private label cosmetics company.

Art Direction

Working as an Art Director allows me to engage with my designers. Over the years, I have gained a deep appreciation of the collaborative process, of fostering a positive and creative environment, and knowing how and when to use each team member’s talents.

Catalog redesign for Make Up My Cosmetics, a San Diego-based private label cosmetics company.

Catalog redesign for Make Up My Cosmetics, a San Diego-based private label cosmetics company.

Visual identity, packaging development and social media marketing for online retail cosmetic brand, ColorMe Cosmetics®.

Visual identity, packaging development and social media marketing for online retail cosmetic brand, ColorMe Cosmetics®.

15-second commercial spot featured in NYC's Times Square, introducing ColorMe Cosmetics® at-home gel manicure system.

Brochure design for custom mouthguard line.

Brochure design for custom mouthguard line.

Promotional video created for beauty-focused trade show display.

Brand and content direction on social media accounts for ColorMe Cosmetics.

Brand and content direction on social media accounts for ColorMe Cosmetics.

Corporate video highlighting company's manufacturing capabilities and timeline.

Product catalog redesign for industry-renowned gel polish manufacturer.

Product catalog redesign for industry-renowned gel polish manufacturer.

Promotional video introducing the ColorMe Cosmetics® brand, and featuring its revolutionary removal system. We shot in-house and in Philadelphia, and incorporated the step-by-step application process.

Fun burlesque-style promo video featuring Polychromatic's peelable nail polish.