
Art Direction
Working as an Art Director allows me to engage with my designers. Over the years, I have gained a deep appreciation of the collaborative process, of fostering a positive and creative environment, and knowing how and when to use each team member’s talents.

Catalog redesign for Make Up My Cosmetics, a San Diego-based private label cosmetics company.

Visual identity, packaging development and social media marketing for online retail cosmetic brand, ColorMe Cosmetics®.

15-second commercial spot featured in NYC's Times Square, introducing ColorMe Cosmetics® at-home gel manicure system.

Brochure design for custom mouthguard line.

Promotional video created for beauty-focused trade show display.

Brand and content direction on social media accounts for ColorMe Cosmetics.

Corporate video highlighting company's manufacturing capabilities and timeline.

Product catalog redesign for industry-renowned gel polish manufacturer.

Promotional video introducing the ColorMe Cosmetics® brand, and featuring its revolutionary removal system. We shot in-house and in Philadelphia, and incorporated the step-by-step application process.
