Logo and brand development for a nationally-known needlepoint boutique in Center City Philadelphia.

Logo Design & Branding

A well-designed logo doesn’t just support its brand; it elevates it. Strong visual identities quickly communicate who you are, what you’re about, and why people should want to interact with you. My focus is to evoke specific feelings and experiences that are meant to be associated with the brand through the use of a tightly-curated range of fonts, colors and photos…not just a logo.

Logo and brand development for a nationally-known needlepoint boutique in Center City Philadelphia.

Logo and brand development for a nationally-known needlepoint boutique in Center City Philadelphia.

I had the opportunity to create the logo for this Newtown, PA hair salon's cosmetic line, elevating their beauty branding while maintaining their respective aesthetic.

I had the opportunity to create the logo for this Newtown, PA hair salon's cosmetic line, elevating their beauty branding while maintaining their respective aesthetic.

Logo and signage design for award-winning chef Scott Morozin's new BYOB, Verbena, located in historic Kennett Square, PA.

Logo and signage design for award-winning chef Scott Morozin's new BYOB, Verbena, located in historic Kennett Square, PA.

Logo and brand development for international nail lacquer manufacturer.

Logo and brand development for international nail lacquer manufacturer.

Logo design created for Philadelphia-based gym locations.

Logo design created for Philadelphia-based gym locations.

Clean and simple brand identity for artisanal soap company.

Clean and simple brand identity for artisanal soap company.

Logo design for Amazon's exclusive cosmetic brand, 4TIFY Cosmetics.

Logo design for Amazon's exclusive cosmetic brand, 4TIFY Cosmetics.

Logo design for Connecticut-based coffee shop.

Logo design for Connecticut-based coffee shop.

Logo design for the Council Rock South Orchestra program.

Logo design for the Council Rock South Orchestra program.